Meet Penny & Co

Meet Penny

Penny’s unique combination of creativity, depth of understanding, calm and infectious enthusiasm make event planning a fun, relaxed experience for her clients. Building on her innate boundless creativity and training in graphic design, Penny designed and created hand painted and crafted custom Judaica for 8 years. When her children hit adolescence, she suddenly found herself asked to produce innovative custom events by people who had experienced the level of unique design she had created for her own children’s bar- and bat-mitzvahs, both in the U.S. and in Israel. As an ardent lover of Israel, one of Penny’s greatest joys is helping Americans and others living outside Israel celebrate their special occasions inside Israel.

Meet Rena

Rena is a born project manager with over four years of experience in the media and non-profit fields. She thrives in the event planning world, both personally and professionally, and is committed to perfecting all the details. Rena made Aliyah from Teaneck, New Jersey, and has been living in Israel since 2015.

What people are Saying

Penny is the best party planner! She pays attention to all the details and works her magic so on the day of my daughters wedding I was able to enjoy everything because I knew Penny was in charge. She will only enhance your celebration.
Linda H.
Penny & Co. Events enabled me to have the wedding of my dream. Penny is incredibly talented in creating the most spectacular and classy events. I highly recommend Penny & Co. Events to anyone who is looking for the PERFECT event.
Aliza B.
Penny of Penny & Co. Events has helped plan the decor and theme for our Annual Fundraising Dinner for years. Her incredible talent and creativity combined with her understanding of our goals and budget has enabled us to showcase our school in an unsurpassed manner. Penny goes above and beyond and the results show!
Elaine W.
Penny & Co. Events helped me plan both of my son's weekend bar mitzvahs. Penny Rabinowitz is creative, professional, and goes above and beyond to make sure your event is stupendous! I can't wait to use her when my children get married!! You can't go wrong with Penny & Co. Events.
Jennifer L.
Absolutely five stars for Penny Rabinowitz who helped plan at least 5 events for us including lchaim toast, engagement party , bat mitzva luncheon and kids party, bridal shower and wedding. All were a huge success thanks to Penny & Co. Events and I would recommend very highly!!!! Creative ideas and close attention to fine details meant a lot.
Eileen S.
Penny Rabinowitz is a dream to work with-very easy going and fun to be around-Penny has an amazing sense of color with an added magical touch to make a simcha feel like a dream come true adding a whimsical feel to create a dreamy affair!!
Blair M.
One week ago I married the love of my life, Mike Fru, and had the best day of my life. Thank you to all our friends and family who celebrated with us, it would not have been the same without you! A VERY special thank you to Penny Hirsch Rabinowitz at Penny & Co. Events for the most beautiful and detailed wedding design and flawless production. You made our special day more incredible than we could ever have imagined.
Danielle F.
I unequivocally give Penny Rabinowitz and Penny & Co. Events 5 STARS!!! Penny has planned our daughter's bat mitzvah as well as our 2 sons' bar mitzvahs...both were weekends and one took place in Israel (with an additional party during the week). Each and every event were absolutely fabulous. I cannot say enough about Penny's talent, creativity, professionalism, and great taste. She is a joy and so much fun to work with! Her enthusiasm added to our excitement and enjoyment of our events. Penny listens to your wants, your needs and your budget so you are assured the party of your dreams....without unexpected surprises. We will without hesitation turn to Penny and her invaluable expertise for all our future events. I cannot recommend her enough!
Eve F.
I am so lucky to have had Penny Rabinowitz of Penny & Co. Events work on my son's Bar Mitzvah! She has a brilliant creative mind, great taste, and working with her is a pleasure. On my own, decisions take forever. Seriously! This is where Penny's expertise blows me away: she visualizes how it will look and knows how to make those decisions in a timely way to get it done. My son's Bar Mitzvah was during Hannukah. She made by hand the most beautiful decorative dreidels for the children's table. The sides of the dreidel spelled my son's name. Loved that! That is just one of the many terrific ideas she used. Penny is the best!
Lisa F.
I called Penny at the 11th hour to help out with my daughter's wedding. She came through for me with flying colors. Her attention to detail and calm, efficient demeanor got the job done. And her great sense of humor was always appreciated! Penny offered many creative ideas, and while my daughter and I had very specific tastes that didn't always jive with hers, Penny was very respectful of that. Chanie and Brooke also helped out during the wedding. They were indispensable and I keep hearing from guests about how helpful they were to them. Thank you, Penny & Co., for a magical evening!
Rebecca H.